Sponsorship Program

Since the first fair in 1911, The Northwest Washington Fair and Event Center has served the community for numerous activities, including our signature event the Northwest Washington Fair. In these last hundred years we have grown from a once a year activity to a year round event center. Our five core values of Youth, Community, Agriculture, Education and Entertainment help to define the individuals and groups that we serve. In partnering with the Northwest Washington Fair and Lynden PRCA Rodeo via sponsorship, YOU are helping to enrich OUR community.

We are a 501c3 organization with over 200,000 guests in attendance annually; let us help you reach your marketing goals through our sponsorship program. Contact Karen to get started today with a customized plan.

Benefits of Sponsorship

• Reach an audience of more than 200,000
• A wide demographic of consumers
• Showcase products and increase sales
• Align with a beloved property
• Reinforce brand position
• Support existing community programs
• Deliver marketing messages through advertising, public relations, and social media
• Connect with and engage consumers
• Host company events

Marketing opportunities include:

Promotions

• Traffic-driving consumer promotions
• Lead-generating contests
• Enter-to-win contests
• Text messaging
• Gift-with-purchase incentives, bounce-back couponing
• Social Media

Advertising Inclusion:

• Inclusion in the Fair’s radio, print and online advertising campaign
• Social media platform promotions via Facebook and Twitter
• Web site links and promotions

On-Site Visibility

• Building naming rights
• Signage at attraction/event
• Video screen promotions

On-Site Consumer Engagement

• Area for displays, sales, sampling, and contests
• Distribution of special offers
• Product Sampling

Hospitality & Client Entertainment

• Concert and rodeo tickets
• Parking and admission passes
• Hospitality space
• Catered receptions